Your business.
Online.
Running on
autopilot.
We build AI automation systems and digital presence for trade businesses and company leaders. No agency lock-in. No tech degree required. Just results — leads, systems, and a business that works while you sleep.
Which describes you?
business myself.
You're a builder, farmer, contractor, landscaper, or trade operator doing $500K–$5M a year. You know your trade inside out but your digital presence is letting you down. You want AI automation and a proper online presence — without paying agencies forever.
and need AI
working for us.
You run a $5M–$50M business in construction, civil, agricultural, or service industries. You have a team but no clear AI or automation strategy. You need someone to build it properly — inside your organisation — so you own it long-term, not rent it from an agency.
What AI transformation actually looks like
Before the
busy work trap.
After: automated.
Most trade businesses and companies are stuck doing manually what AI can do automatically. Here's the difference once your business is AI-enabled.
- Invisible on Google — competitors are getting your leads
- Chasing enquiries manually — following up by phone, no system
- No digital presence — or a website that cost $5K and does nothing
- Quoting from spreadsheets — hours wasted on admin every week
- No idea where leads come from — no tracking, no data
- Paying agencies monthly — for results you can't measure
- Team not using AI — watching competitors pull ahead
- Ranking on Google — leads coming in without paid ads
- Automated follow-up — enquiries handled while you're on the tools
- Professional digital presence — you own it, no monthly agency fees
- AI handles the admin — quotes, scheduling, emails — automated
- Full visibility — know exactly where every lead comes from
- Zero agency dependency — your team owns the capability
- AI embedded in your team — permanent competitive advantage
What we automate
AI automation
built into your
business.
We don't just build websites. We build the AI systems that run behind them — so your business generates leads, follows up, and operates more efficiently around the clock.
The story behind ARC11
I needed a website.
Couldn't justify
$5K to an agency.
So I built it myself using AI — as a vegetation contractor in regional WA. No developer. No marketing degree. The result was a professional website, 8 SEO location pages, Google Business Profile, Search Console, Analytics, and a lead capture system.
Total cost: almost nothing. It now ranks on Google across the Great Southern and Southwest WA and generates enquiries without me doing anything. Then I automated the follow-up. Then the reporting. Then the quoting.
That's when I realised — this isn't just possible for a contractor in regional WA. It's possible for any trade business. And for larger companies, it's a competitive advantage that compounds every month.
See Where Your Business Stands"I'm not a developer. I'm not a marketer. I'm a contractor who figured out that AI can do in hours what agencies charge thousands for — and I built a complete digital presence and automation system for my own business to prove it."
What I built for ARC11
- ✓Full website — dark, professional, conversion-focused
- ✓8 SEO location pages — ranking for local searches in WA
- ✓Google Business Profile — on the map, getting calls
- ✓Automated lead follow-up — enquiries handled 24/7
- ✓Analytics & reporting — full visibility on what's working
For trade & agricultural business owners
Build it yourself.
Or we build it
with you.
Three ways to get your business online and automated — from self-paced learning through to a fully done-with-you build. No prices listed — book a call and we'll match you to the right program.
- 12 questions · instant results
- Personalised recommendations
- No account required
- 6 modules — the full system
- Automation setup included
- Lifetime access + updates
- Private community access
- 6 live weekly sessions
- Max 10 people per cohort
- Live website + automation at end
- Direct feedback every week
Course content
Six modules.
One complete
system.
Every module is built around what I actually did for ARC11 — not theory. The exact process, the exact tools, the exact sequence. Including the automation layer.
For CEOs, executives & company leaders
For leaders who know
AI matters but don't
know where to start.
You run a $5M–$50M business in construction, civil, agricultural, or service industries. AI is moving fast and your competitors are using it. You need a strategy, a build, and a team that actually knows how to use it — permanently.
Your team. AI-enabled.
In 6 weeks.
We work directly with your leadership team — building your digital presence, AI systems, and internal capability so you own it long-term. No lock-in. No ongoing agency fees. Your people own the capability permanently.
- AI Readiness Assessment — 2-week deep dive into your business and team capability
- Digital presence build — professional website, SEO, Google setup, all done
- AI automation layer — lead follow-up, workflows, and reporting automated
- Team AI training — your people learn to use AI tools that actually matter
- Monthly strategy retainer — ongoing AI leadership and system optimisation
- You own everything — no lock-in, no agency dependency, ever
How the program works
What AI makes possible
What business owners say
Real results from
real business
owners.
These aren't testimonials from tech companies. They're from trade operators and business leaders who went from invisible to automated.
"I went from zero online presence to ranking on Google for our main services in under 6 weeks. The automation side was the real game changer — leads come in and get followed up without me doing a thing."
"As a CEO I knew AI was important but had no idea where to start or who to trust. ARC11 gave us a clear strategy, built the systems with our team, and now we actually own the capability. No agency dependency."
"The playbook is exactly what it says — a complete system. I followed it and now have a website I'm proud of, Google ranking for my area, and an automated follow-up that books jobs while I'm out on site."
Common questions